"A strategic approach to communications driven by audience understanding and inspired storytelling."
"A strategic approach to communications driven by audience understanding and inspired storytelling."
I have worked with:
Campaign services and training
Strategy & Planning
I develop clear, actionable communications strategies that align with your goals and target audiences. The process begins with a strategy session allowing me to gather valuable insights that will help to shape a clear, and impactful strategy document.
Public Relations
My strategic, value-driven PR approach creates lasting connections, drives engagement, and strengthens your organisation’s reputation using compelling storytelling, targeted media outreach and advocacy.
Social Media
With experience developing and implementing social media strategies since 2006, I help brands listen, understand, and communicate effectively, turning engagement into action and followers into loyal communities.
Content Marketing
I develop content strategies that foster meaningful connections with your audience and drive action. I also provide content development services to fuel your campaign’s success through innovative engagement.
Training & Audits
My training sessions draw on over 25 years of communications experience and can be tailored entirely to your needs. Options might include PR, social media, campaigning, media training, and strategy and planning.
Crisis Communications
Reputation takes years to build but can be damaged in an instant. My crisis communications services, including planning and real-time support, are designed to help you manage and mitigate the possible impacts.
My Stories
I have a confession to make. When I started my conservation journey, I wasn’t convinced…
Frequently Asked Questions
1. How do I work with my clients?
In the best way that suits you. I can work as an external advisor, offering strategic insight and training, or as an integral part of your team providing extra resource or expertise. I can even act as your communications department if required.
2. What is my process for strategy development and campaign planning?
It begins by understanding the organisation's current situation as well as the current state of play of the related issues, including legislation, social barriers and any previous campaigns etc.
I then run a strategy workshop with key stakeholders to gather the intelligence needed and set clear and measurement goals.
From there I can identify and segment target audiences, tailor key messages and work with your team on news hooks and core storytelling opportunities and tactics to deliver those. These will be summarised in the resulting strategy document and campaign plan. For further information please see my services page.
3. How do I measure campaign results?
I can recommend relevant analytics and metrics to reflect core CTAs, or work with your existing measurement objectives and platforms.
4. Do I work with organisations, agencies, and individuals?
Yes, I am equally at home working directly with an organisation or individual, or as a representative of a communications agency, and can adjust my approach accordingly. I'm comfortable taking the lead or working as part of a team.
5. Can I work as part of your internal team?
Yes, many of my clients have commented that I'm an extension of their internal teams. I enjoy working with client teams, providing insights and adding resource to deliver a joint effort on-time and on-budget.
6. Can I manage your communications campaign?
Yes, if you would like me to work as your internal communications team I am quite happy to do that. Consider me on-call as and when you need me and I can work from your offices and attend events and meetings as needed.
7. Can I deliver combined PR, social media, content marketing and digital marketing campaigns?
Yes, my communications approach is hollistic and I meet communications challenges by considering all channels. Therefore, combined campaigns reflect my day-to-day approach. However, I'm also very comfortable working on one core channel in partnership with other contacts to maintain joined-up approaches where required.
8. What’s included in my training sessions?
My training sessions are developed to your brief to ensure the insight delivered is as useful as possible. I will work with your team to understand their key challenges and prepare training content that answers their challenges with real world examples and tasks.
9. How do I charge?
My fees relate to your budget and the time required to deliver the agreed objectives. I can work on a day rate, or on a specific project fee.
10. What is my current availability?
My availability varies, but I always keep time available for new enquires. So please do get in touch and let's discuss your communications objectives.