I work with organisations
and agencies
Organisations
- Work independently or as part of a team
- Deliver on specific projects or
- On longer term campaign objectives
- Strategy and planning expert
- PR, social media and content specialist
- Successful Campaigner
- Experienced working with senior management teams
- Integrate with your reporting and brand style
- Adaptable, flexibile, committed and composed under pressure
Project or retainer fees available
Agencies
- Experienced agency operator
- Deliver on-time and under pressure
- Exceptional team player or independent worker
- Proven client management skills
- Lead strategic planning and execution if required
- Manage multiple projects and meet tight deadlines
- Strong social media skills with experience of engagement, analytics and reporting
- Excellent written, verbal & presentation skills
- Happy to work in your offices or remote
Day rate or project fees available
Training
- In-person or online courses
- Experienced communications trainer
- Bespoke courses tailored to your requirements
- Send me your training brief or choose from options:
- PR
- Social Media
- Campaigning
- Strategy and Planning
- Media Training
- Content Marketing
Flexible fees to cater for your budget
My process
Initial Consultation
This is the first step where we discuss your objectives and budget and I can give you further insight on my experience and recommendations. We’ll explore your vision, target audience, and desired outcomes to ensure a clear brief.
Proposal & Agreement
If you're happy for me to prepare a proposal based on your brief I will deliver this to you ASAP for your review and feedback.
Strategy and planning
If the campaign/project requires my strategic input I will develop and deliver a strategy session with your team. The outcome of this session will be a strategy document and resulting campaign plan for your input and approval.
Campaign Delivery
Once we have clear direction on the tactical implementation I will push ahead and execute the agreed deliverables, reporting back on the outcomes.
My process
Initial Consultation
This is the first step where we discuss your objectives and budget and I can give you further insight on my experience and recommendations. We’ll explore your vision, target audience, and desired outcomes to ensure a clear brief.
Proposal & Agreement
If you're happy for me to prepare a proposal based on your brief I will deliver this to you ASAP for your review and feedback.
Strategy and planning
If the campaign/project requires my strategic input I will develop and deliver a strategy session with your team. The outcome of this session will be a strategy document and resulting campaign plan for your input and approval.
Campaign Delivery
Once we have clear direction on the tactical implementation I will push ahead and execute the agreed deliverables, reporting back on the outcomes.
Briefing document
Campaign services and training
Strategy & Planning
I help purpose-driven organisations develop clear, actionable communications strategies that align with goals and target audiences.
Strategy workshops
I offer tailored workshops with key stakeholders to develop a successful communications strategy. These collaborative sessions ensure that valuable insights are shared, helping to shape a clear, impactful strategy.
Strategic outputs:
– Setting clear, measurable objectives linked to your goals.
– Identifying and segmenting your target audience. Exploring motivations, values, and concerns.
– Tailoring key messages for specific audiences that will drive engagement.
– Story Hunting & Content Development. Identifying key stories and compelling content for the campaign.
– Crafting a detailed plan with defined resources, timelines, and channels.
– Measuring success with KPIs for continuous improvement.
I ensure your strategy is adaptable, aligned with your mission, and delivered in the best way to suit your operations.
Contact me to schedule your strategy workshop.
Public Relations
In a world where authenticity and impact matter, public relations is more than just press coverage. It’s about building meaningful relationships and driving conversations that align with your mission.
My strategic, value-driven PR approach creates lasting connections, drives engagement, and strengthens your organisation’s reputation through:
– Compelling Storytelling
Crafting narratives that resonate with press audiences and align with brand values.
– Targeted Media Outreach
Identifying and engaging the right journalists and platforms for maximum impact.
– Advocacy
Aiming to influence public opinion and policy decisions through strategic communication and relationship building to drive positive change.
– Influencing Policy
Impacting legislation or regulations by engaging with policymakers and stakeholders.
– Building relationships
Establishing strong connections with key audiences, including media, opinion leaders, and community groups.
Contact me today to start building relationships that matter.
Social Media
With experience developing and implementing social media strategies since 2006, I help brands listen, understand, and communicate effectively, turning engagement into action and followers into loyal communities. My services include:
– Social Media Strategy
Social media followers alone won’t drive real engagement, but a social community will. I help brands move beyond numbers to build a meaningful, interactive audience. Who are your social community members? Who do they trust? How do they behave, and why will they listen to you? I craft strategies that turn passive followers into engaged brand advocates.
– Social Profile Management
Establishing a presence on social networks is just the beginning. Understanding which platforms are right for your campaign is key. I develop strategic social media plans tailored to your brand’s objectives through hands-on campaign management or by supporting your team in refining internal capabilities.
– Influencer Engagement
Leveraging influencer partnerships can generate leads, build loyalty, and cultivate customer advocacy. I identify the right influencers, develop compelling content, and manage outreach to create authentic collaborations that drive real impact.
Get in touch today to start building a social media presence that truly makes an impact.
Content Development & Marketing
With a focus on strategic planning, relevant content creation, and measurable outcomes, I am committed to helping you develop content that will supercharge your campaigns and foster meaningful connections with your audience.
– Content Strategy
Developing a robust content strategy requires time, the right tools, and talent. I work with you to identify your target audience, understand their interests, and align them with your organisation’s objectives.
– Content Development
Choosing the most effective content formats is crucial for campaign success. By matching your community’s interests with your goals, I help determine the best content types, including:
– Case studies
Showcasing real-world success stories.
– Video development
Engaging audiences through visual storytelling.
– Sales and marketing materials to support your campaign objectives.
– Campaign guides
Developed to educate and inform your community.
– Article development
Strengthening thought leadership.
– Website text
Crafting compelling digital copy.
– Speech writing
Delivering impactful messaging.
– Infographics
Presenting complex ideas in an accessible way.
– Measuring Content Impact
Understanding the impact of your content is essential for continuous improvement. I use analytics and feedback mechanisms to assess performance, ensuring that content strategies are dynamic and responsive to audience engagement.
Get in touch today to take your content marketing to the next level.
Training & Audits
Training should be personalised and tailored to your specific needs if at all possible. Therefore, my training sessions are designed to ensure you get the most out of every minute.
Experience
With over 25 years of experience as a communications consultant, I deliver communications campaigns daily. This gives me up-to-date, real-world knowledge and expertise that I bring directly to your training.
I also have a long history as a trainer, training my clients and communications agencies in media training and all the skills a communicator needs. I have worked with Conservation Careers since 2020, developing communications training courses and acting as a communications coach, where I’ve trained over 700 people to date. My experience also includes training organisations such as Durrell Conservation Academy, The East Asian-Australasian Flyway Partnership (EAAFP) and many more.
I offer training in core skills, including:
– PR
– Social Media
– Campaigning
– Strategy and Planning
– Media Training
Audits
My communications audits assess your current PR, social media, content marketing, influencer engagement, and overall communications strategy and planning resources. I’ll thoroughly research your organisation’s materials, interview key team members, and evaluate your existing communications.
Based on this analysis, I provide strategic and tactical recommendations for improvement.
Contact me today to start refining your communications.
Crisis Communications
Reputation takes years to build but can be damaged in an instant. When a crisis strikes, your communications can make all the difference.
My Crisis Communications services are designed to help you manage and mitigate the impact of unexpected events.
I will work with you to develop tailored crisis communication plans, ensuring swift and effective responses covering media relations, social media engagement, stakeholder conversations and internal communications.
In addition, I can provide real-time support and guidance should a crisis occur, helping you maintain transparency and trust. With services from pre-crisis planning to reputation repair, I’m with you every step of the way.
At the heart of my crisis management service is a proactive relationship with your organisation, providing support before, during, and after a crisis.
I offer a Crisis Communications Retainer for peace of mind, ensuring my experienced team is available when needed. For unexpected crises, I also provide ad hoc support.
My services include:
– Crisis planning
– Coaching for spokespeople
– 24/7 support
– Standby statements, press releases, and social media posts
Contact me today to protect your reputation when crisis strikes.