I started out in PR in 1998 and worked for agencies that covered a variety of sectors from consumer to business and charity to public sector. I delivered campaigns for mobile phones, pizza, automotive, aircraft, insurance, banking, tech start ups, events and charity organisations of all types. I rose through the ranks and saw the evolution of social media first hand, which encouraged me to launch my own communications agency delivering PR and social media services in 2006. I later expanded my agency offering to include content development and marketing. I loved being challenged by a variety of clients from world renowned brands to start-ups. However, my passion for purpose-led work drove me to refocus my working life on exactly that in 2019.

Since then I have crammed in so many experiences and followed my heart, which generally leads me to the ocean, and am now a director at two marine conservation NGOs. I've spent as much time as possible at sea, and worked on many inspiring campaigns, with equally wonderful people. I've written conservation training courses, helped to develop the world's first community-focused responsible wildlife watching programme, taken action as an activist and used my communications experience for good.

As a communications consultant for purpose-driven organisations I am able to express my passion for the planet while using my skills for a range of incredible organisations.